You Can't Teach a Kid to Ride a Bike at a Seminar
The Sandler Sales Institute's 7-Step System for Successful Selling
Even though traditional selling techniques are still being taught in seminars and pitched on late-night TV, people in sales today know that such antiquated techniques simply don’t work anymore. Every sales prospect has heard the old techniques countless times before, and indeed most know what a salesperson is going to say even before the presentation begins! That’s why prospects can so easily control a sales call – and destroy the salesperson’s self-esteem in the process.
Prospect’s never control anyone who masters David Sandler’s revolutionary 7-step program for top sales. In You Can't Teach a Kid to Ride a Bike at a Seminar, You learn to master each of the fundamental principles of the Sandler Selling System – and how and when to use them.
Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In fact, you don’t have to be enthusiastic at all. And you never have to lie! With this remarkable guide in hand you will learn:
- How to conquer the “selling dance” that always occurs between salesperson and prospect.
- How to condition yourself for a successful career in sales, regardless of what you sell.
- Why you can sell more if you’re willing to break the rules in professional selling.
- Why the prospect should do most of the talking.
- How to “Dummy Up” when you’re asked questions that you’re not ready to answer.
- Why the prospect can mislead you and what you can do about it.
- How to help prospects without becoming an “un-paid consultant”.
- How to learn and master the 7-Steps of the Sandler “Submarine”.
- Why seminars are a quick fix that’s good for only a day or two, and how ongoing reinforcement training is the key to success.
- How to level the playing field to force prospects to play fairly.
- And much more.
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