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The Ultimate Sales Letter
Attract New Customers. Boost Your Sales
(Dan S. Kennedy)
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising executives.
Dan Kennedy has been writing successful sales letters for over twenty years for some of the fastest-growing businesses in the country. His simple, straightforward system has worked for mail-order firms, stores, services businesses, cosmetic companies, sporting goods manufactures and gift merchandising firms, to name just a few - and it can work for you, too.
Dan Kennedy's "The Ultimate Sales Letter" will show you how to boost your sales and profits with powerful sales letters based on his unusual, unorthodox, and innovative, yet tested and proven techniques.
It promises:
- Dan Kennedy's proven step-by-step guide to a top-notch sales letter
- The twelve best headline formulas
- Tips for improving readability
- How to use the "P.S" to your advantage
- And Much More!
If you want to build your customer base as fast as possible, you are holding the key to success in your hand!
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Table of Contents
Introduction
Section 1: Before You Write A Word
Section 2: The System
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Step 1: Get "Into" the Customer
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Step 2: Get "Into" the Offer
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Step 3: Create a Damaging Admission and Address Flaws Openly
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Step 4: Get Your Sales Letters Delivered
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Step 5: Get Your Sales Letters Looked At
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Step 6: Get Your Sales Letter Read
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Step 7: Beat the Price Bugaboo
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Step 8: Review Winning Copywriting Techniques and Tactics
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Step 9: Write the First Draft
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Step 10: Rewrite for Strategy
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Step 11: Rewrite for Style
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Step 12: Answer Questions and Objections
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Step 13: Spark Immediate Action
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Step 14: The Creative P.S.
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Step 15: Check the Checklists
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Step 16: Use Graphic Enhancement
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Step 17: Rewrite for Passion! Edit for Clarity!
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Step 18: Compare Your Draft to Examples
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Step 19: Pretest
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Step 20: Bring Your Letter to Life
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Step 21: Change Graphic Enhancements
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Step 22: Edit Again
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Step 23: Mail a Mock-Up
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Step 24: The Cool Off
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Step 25: Get Second Opinions
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Step 26: Give It the Final Review
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Step 27: Go to Press
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Step 28: Mail!
Section 3: The Most Versatile Sales Tool Of All
Section 4: The Million-Dollar Sales Letter Secret: The Power Of A Sequence
Section 5: "High-Tech" Sales Letters
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