Mastering Guerrilla Marketing
100 Profit-Producing Insights That You Can Take to the Bank
The Ultimate One-Stop Source For Guerrilla Marketing
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson", said Entrepreneur magazine. Mastering Guerrilla Marketing is the book of a lifetime from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. In the most comprehensive guerrilla guide yet. Levinson offers money-making insights culled from more than twenty years of research and expertise, including:
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How to get Free Media Coverage
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The Benefits of Fusion Marketing
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Strategies for creating a unique Direct-Response Campaign
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Why Online marketing means more than having a Website
Mastering Guerrilla Marketing will become the reference for small-business owners, managers, and home-based businesses alike.
