How to Master the Art of Selling Anything
(Tom Hopkins)  

After failing during the first six months of his career in sales, he learned and applied the best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are between the covers of How to Master the Art of Selling. It tells the reader what the profession of selling is really about and how to succeed:

• How to create the selling climate
• Specific questions and tie-downs
• Referral and non-referral prospecting
• How to sell the most important people you know
• Phone techniques
• Finessing the first meeting
• Handling objections and learning to love the word NO
• Test closes and twelve power closes
• Planning time for greatest selling impact
• How to get motivated

"What Hopkins sets out to do is motivate...He succeeds...He leaves nothing to change when presenting this material...one of the most useful books on selling."

-Small Business News