Guerrilla PR Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between
Now in paperback, Guerrilla P.R. Wired transports Michael Levine’s legendary street-fighting P.R. tactics to the wide-open domain of the Internet. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R manifesto and learn:
- Proven techniques to break the once-impregnable firewalls of print and broadcast media.
- Strategies to establish – and benefit from – instant credentials as an expert
- Tips for writing an attention-grabbing press release and “Web-tailoring” it to its recipients.
Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.
