Guerrilla Marketing Research
Marketing Research Techniques That Can Help Any Business Make More Money
Guerrilla Marketing Research simplifies and clarifies the many misconceptions about market research and its benefits, and shows how small companies can use marketing research to improve their current business as well as generate new business.
In a clear, jargon-free style, it destroys the myth that only big companies can afford marketing research and explain why small and medium-sized businesses can benefit from conducting focus groups and surveys – and how they can do it for less than they think.
Compelling and easy to read, Guerrilla Marketing Research is a practical, hands-on guide which shows readers how to:
- Conduct custom-designed primary research professionally – for far less than the cost of outside research suppliers.
- Conduct focus groups and surveys to establish the key motivation and messages.
- Know your existing customers better and avoid lost sales.
- Turn prospects into new customers.
The secrets unveiled and the tips offered will convince even the most skeptical business owner, manager or entrepreneur of the value of marketing research.
