• All the Powerful, Proven Tactics Boiled into 30 Days of Planning
• One Dynamic Blueprint to Maximize Profits and Increase Customers
• Action Format Guaranteed to Take Your Business to the Next Level Quickly and Cost Effectively
  
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Contents

Day 1: The Guerrilla Marketing Mindset
More Ways to Develope a Marketing Mindset.
Guerrilla Marketing Mindset Tips
Commitment to What Works

Day 2: The Purpose of Your Marketing
Prioritizing Goals
Focus

Day 3: Competition and Research
Customer Research
Identifying the Competitor's Achilles Heel
Opportunity Research
The "Big Three"

Day 4: Target Market
Narrowing Your Scope
Taking Dead Aim
Target Market Considerations

Day 5: Positioning
Capitalize on Your Strengths and the Competition's Weaknesses
Position Benefits as Value-Oriented

Day 6: Niche Marketing
Everybody Is Not A Niche
What's Different?
Niche Strategies
Niche Positioning

Day 7: Marketing Plan and Strategy

Day 8: Competitive Advantage and Benefits
Features versus Benefits
Factual Statements Called Features
Competitive Advantage
Communicating Benefits and Competitive Advantages

Day 9: Identity and Branding
Clear, Consistent, and Creative
Establishing Your Brand
Building the Brand

Day 10: Marketing Communication and Creative Planning
The Importance of Communication
Communication Essentials
Creative Planning
Creative Marketing Plan
Creative Ideas

Day 11: Advertising and Media Plan
Advertising Investment
Creating a High-Quality Ad
Where to Advertise
What to Advertise
Advertising Components

Day 12: Business Networking
Networking Mindset
Making Contact - It's Who You Know
Networking is Relationship Building
The Networking Process
Planning Networking Events
Setting Networking Goals
Knowing Who To Target in your Networking
Relationship Building as It Relates to Your Networking
The All Important Follow-Up and Continuing the Relationship
Now Is the Time To Dance

Day 13: Strategic Alliances and Fusion Marketing

Day 14: Direct Selling
Loyalty
Listening
Asking Questions
Relationships

Day 15: Telephone Selling and Marketing
The Teleselling Process
Pre-Call Planning
Prepare Questions
Your Opening Statement
Questions
Presentations

Day 16: Printed Collateral, Brochure, and Sales Sheets
Brochures
Sales Sheets
Printed Materials in the Age of the Internet

Day 17: Direct Mail
Advantages of Direct Mail
The Target
The Message
The Vehicle
The Frequency
Other Considerations

Day 18: Radio/Television/Cable TV
Radio
Television
Cable TV

Day 19: Marketing Hooks
Information Is Good Bait

Day 20: Public Relations
Other Free PR

Day 21: Marketing Calendar
Measurement
Simple Steps to Your Marketing Calendar

Day 22: Other Marketing: Speaking, Coupons, and Contest
Coupons
Speaking
Contest

Day 23: Online Marketing, Part 1
Web Site
More Effective Communications
More Efficient Communications
Search Engines
Pay-per-Click Search Engines
Reciprocal Links
Other Considerations

Day 24: Online Marketing, Part 2
E-Mail
A Note on Spam
Auto-Responders
E-Zines
Online PR
Discussion Forum Participation

Day 25: Trade Shows and Expos

Day 26: Newsletters
Newsletter Format
Other Format Considerations
Use of Newsletters

Day 27: Marketing Budgets
Budgets Depend On

Day 28: Plan Execution and Implementation

Day 29: Expansion/New Markets/New Income Streams/New Products
Product Diversification
Expansion Opportunity Rules

Day 30: New Plan - The Next 30 Days and Beyond