Guerrilla Marketing for Franchisees
125 Proven Strategies, Tactics and Techniques to Increase Profits
Many Franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. Many franchisees have a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" established business. Of course, successful franchisees and franchisors know that at the end of the day, the success of each franchise business comes down to the operating franchisee.
Guerrilla Marketing for Franchisees teaches franchisees how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines Marketing as "every bit of contact you or anyone in your company has with any part of the public". The wide misconception among franchisees worldwide is that the brand they signed up with will carry their success and all they need to do is open the doors and operate their business. In most cases this is simply not true. Franchisees need to take on more marketing responsibility, learn what works and what doesn't work, so they can focus on effective, low cost marketing strategies.
With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees:
- How to write a powerful 7-Step Marketing Plan and prepare a successful marketing attack.
- How to successfully launch and maintain an ongoing marketing attack using up to 100 marketing weapons: 62 of which are low cost or cost next to nothing.
- How to understand their role as a franchisee when it comes to their own local store marketing.
- How to reach and even exceed their sales and profit goals and much more.
____________________________________________________________________
Table of Contents
Section One: Guerrilla Preparation
Success Concept 1: The Winner Circle
Success Concept 2: Profit Drain
Success Concept 3. Survive or Thrive: The Essence of Survival
Success Concept 4: The Formula for Franchise Success
Success Concept 5: The Buck Stops Here
Success Concept 6: Execute and Take Action!
Success Concept 7: Guerrilla vs. Traditional Marketing
Success Concept 8: Benefits, Advantages and Target Markets
Success Concept 9: Building Consent With Soft Steps
Success Concept 10: Why People Actually Buy
Success Concept 11: Your 7-Step Marketing Plan
Success Concept 12: Your Creative Strategy
Section 2: Guerrilla Planning: 100+ Marketing Weapons for Franchisees
Success Concept 13: Local Store Marketing
Success Concept 14: Non-Media Marketing
Success Concept 15: Promotional Marketing
Success Concept 16: Telephone Marketing
Success Concept 17: Mini-Media Marketing
Success Concept 18: Targeted Media Marketing
Success Concept 19: Traditional Media Marketing
Section 3: Guerrilla Execution
Success Concept 20: Your Marketing Budget
Success Concept 21: Your Marketing Calendar
Success Concept 22: Your Tracking and Effectiveness
Success Concept 23: The Worth of a Customer
Success Concept 24: Your Follow-Up and Referral Plan
