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Guerrilla Marketing Attack
New strategies, Tactics & Weapons For Winning Big Profits From Your Small Business
From the author of Guerrilla Marketing now comes a sequel: Guerrilla Marketing Attack. To the millions of small and medium-sized businesses operating in a marketplace, that is more competitive today than at any other time in history, this handbook is essential reading. Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of the most recent advances in marketing. These advances could save your company and give you an all-important competitive edge.
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Contents
1. One Hundred Weapons for the Attack
2. The Personality of the Successful Guerrilla
3. The Seven-Word Winning Credo
4. From an Art to a Science
5. Why Launch an Attack?
6. Basic Training for Guerrillas
7. A Dozen Tactics to Consider
8. Gaining Effective Media Support
9. Direct Marketing, Guerrilla Style
10. The Most Important Person
11. Thirty-three Marketing Myths
12. Maintaining the Attack - and the Profits
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