Guerrilla Marketing
Easy and Inexpensive Strategies For Making Big Profits From Your Small Business.

"The book that started the Guerrilla Marketing revolution, expanded and completely updated for the twenty-first century.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about marketing share and how to gain it. In this completely updated and expanded fourth edition, Levinison offers a new arsenal of weaponry for small-business success, including:

• Strategies for marketing on the Internet (explaining when and precisely how to use it)Tips for using new technology, such as podcasting and automated marketing
• Programs for targeting prospects and cultivating repeat and referral business
• Management lessons in the age of telecommuting and freelance employees
• Critical Information on establishing the right company attributes and attitudes

Guerrilla Marketing is the entrepreneur's marketing bible-and the book every small business owner should have on this or her shelf.