"There are three phases to the Guerrilla Marketing Attack. To win consistently healthy profits, you must succeed at all three. Two out of three isn't enough.
1. The first phrase is the Planning
2. The second phase is the Launching.
3. The third phase is the Maintaining."
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading: Mastering On-Line Marketing