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Friday, 27 August 2010

Guerrilla Marketing: Your Marketing Identity

"A word to strike from your marketing vocabulary is image. An image is a façade, something phony. A far better I word is identity. Your identity is automatically honest. If you communicate a real identity, people sense feelings of comfort and relaxation when they contact you. What they see in your marketing is ultimately what they get from your goods and services and that builds trust and rapport."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing for Home-Based Businesses

POSTED BY: Certified Guerrilla Marketing Coach AT 10:34 am | Permalink | 0 Comments | E-mail this

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