"The Guerrilla knows that the most important place to spend money is on your business presentation. This means the quality of your stationery, business cards, brochures, flyers and logos. The public will get their first sense of your professionalism through your written materials. Make a strong impression. This may cost you some money, but look at it as an investment in your future."
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading: Guerrilla Marketing for Franchisees