"Guerrilla marketing is not about theory but about practice. It's soul and spirit lie in taking action. All you're really got to do is put your plan into writing, then take the right actions to breathe life into your plan. Those actions must a be never-ending process. Though it will take you only a few minutes to draft your plan, you'll be engaged in the actions necessary to make it soar for as long as your business lasts."
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading: Guerrilla Marketing Excellence