"The Guerrilla Marketing Plan or strategy should serve as the springboard for marketing that sells. When doing your own market planning, review your offering with regard to your objectives, the strengths and weaknesses of your offering, your perceived competition, your target market, the needs of that market, and the trends apparent in the economy. This should be instrumental in your establishing a proper position. Ask yourself these basic questions: What business am I in? What is my goal? What benefits do I offer? What are my competitive advantages? What do I fear?
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
Suggested Reading: Mastering Guerrilla Marketing
