"Make your marketing consistent. Don't change media. Don't change messages. Don't vary your graphic format. Change your offers and headlines and even your prices, if you wish, but do not change your identity. When you are ready to market your product or service, be prepared to put the word out consistently. Consistently means regularly-and for a good period of time. Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales." -Jay Conrad Levinson, Guerrilla Marketing
"I hate admitting this, but mediocre marketing with commitment works better than brilliant marketing without commitment. What makes marketing work? If you were looking for a one-word answer to that question, the word is commitment. Create a sensible plan, and then stick with it until it proves itself to you. How long might that take? Three months, if you're lucky. Probably six months. Possibly as long as a year." --Jay Conrad Levinson, Guerrilla Marketing
"A business card can be more than a mere listing of one's name, address and phone number: it can be a Guerrilla Marketing Weapon. A business card can double as a brochure, a circular, a wallet-size advertisement, and a listing of your services or products. It can open up to become a mini-brochure." --Jay Conrad Levinson, Guerrilla Marketing
"Stop for a moment and ask yourself whether you're marketing properly right now. You can be pretty certain that the answer is a resounding 'NO' if any of these seven danger signals are present:
My sales are driven mostly by price.
Customers cannot distinguish my products or services from those of my competition.
I use disconnected sales gimmicks.
I do not have a unified plan for imparting my message to my customers and to the trade.
Most sales leads come from my sales staff.
Longtime customers say, I didn't know you offered that.
"Guerrilla Marketing involves recognizing the myriad opportunities out there and exploiting every one of them. In the marketing of any product, problems are certain to arise. Solve these problems and continue to look for new problems to solve-problems of prospects and customers. Businesses that solve problems have a greater chance of success than those that don't." --Jay Conrad Levinson, Guerrilla Marketing
"Guerrilla Marketing demands that you scrutinize each of the Guerrilla Marketing methods, and a lot more, and then use the combination that is best suited to your business. Once you've launched your Guerrilla Marketing Plan, keep track of which weapons are hitting your target and which are missing. Merely knowing can double the effectiveness of your marketing budget." --Jay Conrad Levinson, Guerrilla Marketing
“If you’re an entrepreneur, you need Guerrilla Marketing more than ever because the competition is smarter, more sophisticated and even more aggressive than it was in the past. Your marketing agenda as an entrepreneur is vastly different from that of an esteemed member of the Fortune 500. Some of the principles may be the same, but the details are different. If you’re a small company, a new venture, or a single individual, you can use the tactics of Guerrilla Marketing to their fullest. You have the ability to be fast on your feet, to use a vast array of marketing tools, and to gain access to the biggest marketing brains and get them at bargain-basement prices.” --Jay Conrad Levinson, Guerrilla Marketing
"The heart of Guerrilla Marketing is the proper utilization of the Guerrilla Marketing Weapons you choose to use. A basic precept of Guerrilla Marketing calls for you to be aware of all 100 Guerrilla Marketing Weapons, to utilize and test many of them, and then to eliminate those that fail to hit it out of the park for you. The idea is for you to end up with an arsenal of lethal and proven weapons." -Jay Conrad Levinson, Guerrilla Marketing
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