Marketing is every bit of contact your company has with anyone in the outside world.
Marketing includes; the Name of your Business, the determination of whether you will be selling a product or a service; the method of manufacture or servicing; the color, size, and shape of your product; the packaging; the location of your business; the advertising, public relations, Web site, branding, e-mail signature, voicemail on your machine, and sales presentation; the telephone inquiries; the sales training; the problem solving; the growth plan and the referral plan; and the people who represent you, you and your follow-up.
Marketing includes your idea for your brand, your service, your attitude, and the passion you bring to your business.
Marketing is a complex process.
Every little thing you do, show and say-not only your advertising on your Web site-is going to affect people's perceptions of you.
This is not going to happen in a flash. Not in a month, or maybe not even in a year.
It is crucial for you to know that marketing is a process and not an event. And the process has no ending.
