"The Guerrilla Marketing Plan or strategy should serve as the springboard for marketing that sells. When doing your own market planning, review your offering with regard to your objectives, the strengths and weaknesses of your offering, your perceived competition, your target market, the needs of that market, and the trends apparent in the economy. This should be instrumental in your establishing a proper position. Ask yourself these basic questions: What business am I in? What is my goal? What benefits do I offer? What are my competitive advantages? What do I fear?
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: Mastering Guerrilla Marketing

"A word that you should now start to use and understand is Positioning: determining the specific niche that your offering is intended to fill. What will you stand for in the minds of your prospects and customers?"
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING

www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Profits

"You know the secrets. Does that mean you're ready to launch a full-scale marketing attack? Not even close. Before you launch, you need a Core Story: A real-life story about a problem involving the people to whom you're telling the story and how your solution to that problem can make life better for them."
-Jay Conrad Levinson
     

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING

www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing Success Secrets