"Where did each of your customers learn about you? Where did your prospects who are not yet customers learn about you? Unless you conscientiously track the sources of all new people who contact your business, you won't know the answer to these very important questions."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach  
www.1guerrillamarketingcoach.com    

Suggested Reading: Guerrilla Marketing

"Guerrillas carve out a position where they can differentiate themselves and it is apparent in every marketing weapon they use. Niches can be defined in many ways: through a specific target market or a distinct means of service."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach 
www.1guerrillamarketingcoach.com  

Suggested Reading: The Guerrilla Entrepreneur

"A word to strike from your marketing vocabulary is image. An image is a façade, something phony. A far better I word is identity. Your identity is automatically honest. If you communicate a real identity, people sense feelings of comfort and relaxation when they contact you. What they see in your marketing is ultimately what they get from your goods and services and that builds trust and rapport."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach 
www.1guerrillamarketingcoach.com  

Suggested Reading: Guerrilla Marketing for Home-Based Businesses