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Do You Want Your Business To Stand Out?
Then You Need A
"On-Line Digital Brochure or Flyer"
See How To Make Your Business Stand Out!
What Are Digital E-Books?
"Digital Viral E-Books" contain useful information that people will find interesting and informing. They have more than just a "Perceived Value", they have "Real Value". They are similar to the books you buy from Amazon or Borders, but they are read on your computer.
It would be nice to give "All" your "Clients and Prospects" a $10.-$20. dollar hardback book as a gift every month or two. But the cost would be prohibitive.
This is where "Digital Viral E-Books" come in. Now you can give "All" your Clients and Customers, "All" your "Prospects" and even "All" your "Suspects" a book for the same "Value" but not the same "Cost".
More importantly, they will see a page that says "This Book Compliments of" and then your Business Card or Your Message in front page and back page of the book.
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There will be an "Active Link" button to your Website and On-Line Brochure (optional).
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These E-books are not "PDF" E-books. Reading a "PDF" E-book is like reading a long...long...long webpage.
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Our E-books look like a real book and they give you the feeling of reading a real book.
Sample Ad Page That Comes Up
When Book Is Opened and Closed
(Size Reduced For Display)
How To Use This E-Book To Promote Your Business
3-Marketing Strategies to Grow Your Business:
1. The “Rule of 7” and “Top Of Consciousness"
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The “Rule of 7” states that a person needs to see, hear, or otherwise be exposed to a marketing message at least 7 times before they respond.
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“Top of Consciousness” is the concept that you want to be already in your prospects mind when they decide they need your product or service. You don’t want to wait until your prospect needs your product or service and have to compete with all your competition. If your prospect has to go to the Yellow Pages, do research on the internet or ask someone for a referral, the company with the deepest pockets (most money spent on advertising) will usually win. You want to market smart, which is to get directly to your prospects more often.
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If you don't have a “prospecting contact strategy” that exposes you and your product or service at least seven times, You Lose!
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When you use the “Rule of 7” and the “Top of Consciousness” concept, when your prospect first thinks about your product or service, they will think about “YOU”!
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Joe Girard, a Detroit car salesman, has the Guinness Book of World Records title of the “World’s Greatest Salesperson”. During Girard’s career, he made a point to get his name in front of over 5,000 current customers and prospects at least once a month. Mailings, postcards, emails, phone calls, newsletters, etc. He said that when someone got the thought of a new car, he wanted them to think “Joe Girard”. When someone heard that someone else needed a car, he wanted them to think “Joe Girard”. This is using the “Rule of 7” and “Top of Consciousness” at its highest level.
2. "Free-minums"
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“Free-minums” are those Special Free Gifts that you give out to clients, customers, prospects, etc., to help expose your marketing message. (Mugs, calendars, pens, etc.)
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Why does giving Free Gifts work? They are an “Ethical Bribe”. In the field of Persuasion, there is a process called “Reciprocity”. If you give someone something of “Perceived Value”, they will feel compelled to return your generosity. In marketing this is to buy your product or service or at least think of you first when they do need your product or service.
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Today, pens and calendars don’t cut it. They don’t have that “Perceived Value” of a real gift. Every one gives them away. Prospects have come to expect every company to give them whether they buy or not.
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Mark Victor Hansen says, “Find out what everyone else is doing and do the opposite.”
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You want to give something with a “High Perceived Value” but at the “Lowest Cost Possible”.
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Most “Free-minums” you pay setup cost and have to purchase a minimum quantity.
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Plus, they have limited exposure. If you give a prospect a calendar with your name and logo on it, how many people are going to see it?
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Put a "Free-minum", Free Gift on your website for as a Free Gift. (Example: Click Here)
3. “Viral Marketing”
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What is "Viral Marketing"? Viral Marketing is based on the analogy of how a virus is spread. One person "sneezes" or gives the virus to people they come in contact with. Those people "sneeze" on people they are around, etc. This is how one person can spread the virus to hundreds or thousands of people.
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Viral Marketing is the same concept (but healthier). Just like those jokes or videos that are sent to one person, who sends it to everyone in their address book and then they all send it to everybody in their address book. You soon have thousands of people who read the joke or viewed the video.
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It’s very similar to the business concept of Network Marketing. The reason it is very successful is that to have 1,000 people in your organization, you don’t have to personally go out and contact all 1,000 people. The concept of Network Marketing is that you share the business with 5 people. Each of them share the business with 5 people and now you have 25 people in your organization. Those 25 share it with 5 each and now you have 125. And it just keeps going, all based on the 5 you contacted.
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Joe Girard’s “Rule of 250”. Girard says that everyone knows about 250 people. How he figured this out was that he was talking to a wedding caterer who stated that the average wedding has 200-300 guests. He then was talking to a funeral director who told him that he orders 250 prayer cards for most funerals. All of his research showed that the average person knows 250 people.
Utilizing These 3 Marketing Strategies with Your Personalized Digital E-Book
1. When you get your Personalized Digital E-Book, send it to everyone. All your family, friends, neighbors, co-workers, business associates, people you meet at networking events, and everyone you know or meet. Send it to your current customers, your past customers, and all your prospects.
2. When you do this you are utilizing the 3 Marketing Strategies above:
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You are giving a “Free-minum”, with “Real Value”. It has your “Business Card” with a direct link to your website. It’s not the same old pen or calendar. *You can also download a copy to your website as a Free Gift for someone who visits your website.
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When you send your Personalized Digital E-Book to everyone, you are utilizing the concepts of “The Rule of 7” & “Top of Consciousness”. When they open it, they see your business card. When they close the book, your business card comes back up. They have a direct link to your website for them to click on while they are thinking about you and your product or service.
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The E-Book has real value and is something they can pass on for others to read. The last page in the book tells them how to do this. When someone passes the book on or forwards it to everyone in their address book, this is “Viral Marketing”.
3. Remember Girard’s “Rule of 250”. If the average person knows about 250 people, and you send the book out to all your customers, prospects, family, friends, business associates, etc., how many people will potentially see your business card and have an opportunity to click on to your website? You do the math.
Who Can Benefit From "Viral E-Book Marketing"?
 Any Company that wants More Business!
Salespeople & Network Marketers who Are Prospecting For New Business!
Businesses who want To Keep in Contact with Current Clients or Customers!
Any Organization That Wants To Get Their Name & Message Out To The Public!
With our "Digital E-Books" you pay once for the setup and rights and then you can give away hundreds or even thousands with NO ADDITIONAL COST!
*These E-Books are not "PDF" E-Books. Reading a "PDF" E-Book is like reading a long... long... long webpage. You have to "Scroll" Up and Down the page and "Zoom" In and Out.
Our E-Books look like a real book and they give you the feeling of reading a real book.
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21 Success Strategies
Brian Tracy is the most listened to author on personal and business success in the world today. He is an internationally known and respected authority addressing over 450,000 people each year on leadership, management, sales, personal development, strategic planning, goal-setting, time management, creativity and many other diverse topics.
“21 Success Strategies” gives you proven ideas and strategies that you can use immediately to get better results in every area of your life.
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101 Things You Might Want To Know Before You Go To Walt Disney World
This book will help first timers as well as veterans to get even more enjoyment during their Disney World Vacation. Everything from planning tips, things to see and do and those often overlooked Disney Magical details.
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101 Inspirational Quotes & Stories
"I used to start every morning by spending almost two hours devouring the local newspaper. After I'd read about all the murders, rapes, embezzlements, drug overdoses and all other manner of mayhem, I'd head to the office ---and always wondered why I felt so bad when I get there. For over ten years now I've started every day by reading an inspirational or motivational thought of the day, and it's amazing what's happened in my life...or is it?” –Vic Johnson
As Vic Johnson said above, it's amazing the effect that positive inspirational and motivational thoughts can have on us. Every great athlete goes through "Peaks and Valleys" in their daily lives. That's why they have a coach to keep them motivated and inspired. To keep up in a down world...who's coaching you? Take a few minutes everyday to read a few of these inspirational and motivational quotes and stories...and let these "Masters" be your coach.
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The Science of Getting Rich
"..the book that changed my life, The Science of Getting Rich..." -Rhonda Bryne, From the Movie & Book, "The Secret"
"I have spent many thousands of dollars over the years on various personal development programs and books. Many of them have had a great impact on my life. But none of those programs even come close to the power of The Science of Getting Rich." - Vic Johnson
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Acres of Diamonds
Russell Conwell (1843-1925) was a lawyer turned clergyman. When confronted by a man who could not afford a college education, Conwell decided to build a university for those who couldn't afford a traditional college education. Conwell's goal of building his university would require millions of dollars. Traveling and giving a speech (Acres of Diamonds) over 5,000 times enabled Conwell to raise the money to start Temple University in Philadelphia.
Acres of Diamonds is based on a story that Conwell was told years before about a farmer who became obsessed with the idea of being wealthy. The moral of this classic story is that we are all in the middle of our own "Acres of Diamonds". Instead of looking everywhere else for our success, we need to look at ourselves, where we currently are. Opportunity does not just come along - it is there all the time - we just have to see it!
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How To Save Money On Your Next Car Lease!
Auto Leasing Secrets You Need To Know To Save You Money on your next car lease. Knowledge is power and can save you money.
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More Titles Coming!
*As with PDF files, where you need Adobe Reader to view PDF files, with the New DNL Technology you need the FREE "DigitalWebBook Reader" to view these books and brochures. When you click on the book, if you do not already have the FREE "DigitalWebBook Reader" on your computer, it will prompt you to download it automatically. You can also click the DNL Reader Logo to download the reader. Download time is approx. 30 seconds.
Contact Us
Drcop Marketing
2457 Ginger Court,
Bensalem, Pa 19020
215-752-8824
info@drcop.com
(or fill out form below!)
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Drcop Marketing
Email: info@drcop.com
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FREE GIFT: Complete Book! 
